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Why CX KPIs are Business Critical
In today’s competitive marketplace, delivering exceptional customer experience is no longer optional—it’s a necessity. However, providing...

Casey Bernart
Nov 21, 20242 min read
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Three Simple Goals for Seamless Scaling
Scaling your organization effectively requires more than just increasing your resources or expanding your market reach. It demands a...

Casey Bernart
Sep 17, 20243 min read
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Three Principles for Best-In-Class CX
I wrote the original version of this article when I was the Director of Customer Experience at my first startup several years ago....

Casey Bernart
Sep 17, 20242 min read
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Why Documenting CX Processes is Essential for Success
Documenting CX processes and practices is a foundational step toward achieving consistent growth, efficiency, and employee satisfaction....

Casey Bernart
Sep 17, 20243 min read
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Key Principles for Effective Customer Experience
In today’s on-demand world, the balance of power has shifted firmly to the customer. With vast amounts of information at their fingertips...

Casey Bernart
Sep 17, 20243 min read
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The Crucial Differences Between CX and CS
In the world of SaaS, it's easy to hear the terms "Customer Experience" (CX) and "Customer Success" (CS) and assume they’re the same...

Casey Bernart
Sep 17, 20243 min read
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How EX and CX are Directly Correlated
In the world of business, we often talk about customer experience (CX) as the holy grail for growth and success. However, Employee...

Casey Bernart
Sep 17, 20243 min read
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The Importance of Investing in Technology and People
As a SaaS company looking to scale, it’s crucial to strike a balance between leveraging technology and nurturing the people behind the...

Casey Bernart
Sep 17, 20242 min read
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Winning CX Strategies to Scale Your Startup
Scaling a SaaS company isn’t just about increasing revenue or expanding your customer base—it’s about ensuring that the growth is...

Casey Bernart
Sep 17, 20243 min read
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The Critical Role of CX in Maximizing Revenue
Designing an exceptional CX and clear brand identity not only boosts retention but drives long-term profitability by lowering CAC and...

Casey Bernart
Sep 17, 20243 min read
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Introducing Your New SaaS CXO
How to achieve rapid growth with Elevated Experience Essentials for a fraction of the cost of hiring a full-time CX executive. In today's...

Casey Bernart
Sep 16, 20242 min read
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